About Us

Play Granada, a local tour operator, was established in 2003 with a passion for helping tourists interact and connect with the city of Granada. We offer family-friendly activities and adventurous experiences, striving to make each encounter an unforgettable adventure​1​​2​.

Our mission is to provide visitors with a unique experience that combines fun, culture, and sustainability. We aim to offer a range of activities and tours that showcase the best that Granada has to offer, focusing on creating a relaxed, non-touristy atmosphere that feels welcoming and inclusive to all. Our vision is to be the world's leading provider of sustainable, culturally enriching experiences for travelers. We believe in the importance of exploring new places and cultures in a way that is engaging, respectful of the local environment and community, and most importantly, fun​3​.

The key members of our team are Fer Ledesma, Pedro Demarche, and Jose Ignacio Arnes, each bringing their unique skills and dedication to making Play Granada the best it can be​4​.

Our core values underpin our operations:

Sustainability: We commit to minimizing our impact on the environment and supporting sustainable tourism practices that help preserve the natural and cultural heritage of the places we visit.
Inclusivity: We believe in the importance of everyone feeling welcome and included in our tours and activities, regardless of their background, culture, or beliefs.
Creativity: We continually explore new and innovative ways to enhance the visitor experience and create unique, unforgettable moments for our customers.
Excellence: We strive to provide the highest quality tours and services, focusing on safety, professionalism, and customer satisfaction.
Community: We believe in building strong, lasting relationships with our customers, employees, and partners, supporting the local community through responsible tourism practices​5​.
As for our future vision, we aim to expand our reach and impact by creating a global network of sustainable tourism providers who share our values and commitment to excellence. By working together and sharing best practices, we aim to promote responsible tourism around the world, creating a more sustainable future for all. Our goal is to become the go-to option for travelers seeking authentic, culturally enriching experiences that are fun, memorable, and respectful of the planet and its people​6​.

Updated on: 18/05/2023